The Business of Creative in Imaging

Ultrafast Streaming. One Platform. CloudPACS. Read From Thins. One Viewer. Load Balancer. Visage 7 Ix. Live Connect. Visage Ease VP.   

Visage always kicks things off first, which drives and excites us to be the best “creative” in the Business of Imaging. It’s clear, Visage is out front, setting the pace. With a track record of 70+ months of successful CloudPACS implementations, the fastest, most painless “Go-Lives”, delivering efficiency and bringing relief as the “Anti-Burnout Radiologist Tool”, we hold the pole position. And from a customer-patient standpoint, that is thrilling. 

Visage 7 | AI – OS BMD for Opportunistic Screening Bone Mineral Density assessment

Visage leads. There is no second-best.

This is a bold statement, but let’s unpack it through the lens of The Business of Creative in Imaging. Visage Imaging involves good design and creative storytelling as a strategic partner to all the touchpoints of Visage 7. We like to say, “We have the largest creative-marketing team in Imaging” because it involves ALL of us. From our CEO all the way through, we bring our creative services in-house, and we all play a part. This is a one-of-a-kind, rare-gem approach that allows for ultimate flexibility at breakneck speeds when we’re ideating and creating. 

And all of our creative comes from within our team. Every idea. We are unique in that we don't need to learn our business like a traditional ad agency. We know Imaging and we all know how to be creative. 

I’d be remiss if I didn’t mention that we have access to some truly exceptional visual creative pros who augment our team like a lightning rod respectively. Jason Soquet, master of motion design, Ryan Nicholson Photography, Brandon Sullivan Photography, Natalie Miller Photography, and Czarnowski. Together it's a powerhouse of creative minds.

Achieve your Enterprise Imaging vision faster. 

Working as a close-knit super team that builds and supports exceptional technology, we blend sharp intellect with heartfelt emotion, keeping our stories rooted in a 100% fully human perspective. Customer excitement about Visage 7 and their progress toward better drives us. It’s a complete win. When exceptional technology is combined with an superior team, you get something no one else has and everyone wants. It’s what we call The Visage Factor.

It’s the shield and cape worn by our partners and patrons. More than a symbol, it projects the elegance, power, and care from our technology and team. And when it’s recognized, we tout it.  Last year, MingDe Lin, PhD, Clinical Research Director, North America, Visage Imaging, was elected to the prestigious Council of Distinguished Researchers of The Academy for Radiology & Biomedical Imaging Research after being nominated by SIIM. A prestigious achievement reserved for a gifted few. And Josh Becker-Dober, Visage’s Senior Systems Engineer, was proudly recognized by SIIM as, “An outstanding professional whose work is shaping the future of medical imaging informatics.” Making a meaningful impact within the community, earning him the 2025 SIIM Early Career Achievement Award. Visage team members are committed to the Business of Creative in Imaging within their respective zones and touchpoints. It’s how we think, outside the box.

MingDe Lin, PhD., elected to the Council of Distinguished Researchers of The Academy for Radiology & Biomedical Imaging Research

Josh Becker-Dober, receives the 2025 SIIM Early Career Achievement Award

Their Words. Not Ours.

We launched “Their Words, Not Ours” stories in the voice of our customers, not by us. We collected undeniable truths from the hearts of our customers and shared them with the world. We designed our RSNA booth around these truths. It’s a double-down on why Visage is so special to so many imaging professionals. When you are in love, you can’t keep quiet about it. And many of our happy customers recognized their very own testimonial which was exciting for us.

Watch Dr. Irena Tocino, Radiologist and Professor Emeritus of Radiology and Biomedical Imaging, explain how based on her nearly 6 years of experience working with Visage, that the Visage 7 Enterprise Imaging Platform is the Platform For The Future.

Speedy makes it better. 

We are serious about having fun with our creativity. Visage is synonymous with speed. Speed to image is speed to health. As any parent will tell you, if their child is ill, they want the very best treatment, and they want it yesterday. We get that. At any particular time, we will all be patients. Visage has dozens of academic and health system customers with a pediatric institution on campus, but we marked the milestone of our first dedicated pediatric customer by creating the character “Speedy” the squirrel monkey, to support kids at risk. There is a special time in a child’s life when there is no bias, only a big imagination, trust, and love. In this spirit, Speedy was created, birthed in every way. Always fast, Speedy finds a way into a child’s hopes and dreams, and Speedy makes it better.

We fast-tracked Speedy to commemorate our go-live. To bring Speedy to life, we created a set of stickers, plushy toys, and downloadable coloring book pages. We’re thrilled to hand out Speedy to anyone with a little person in their life, and in return, we get healthy, happy smiles. 

Speedy makes it better, but don’t blink. You might miss him!

Start your engines. Faster. Make it faster.  

In 2024, Visage created a one-of-a-kind collector’s edition, Supercar. A toy, like Visage, that thinks outside the box. A celebration of health and speed, reminding you that with Visage 7 | CloudPACS, you accelerate, ascend, and achieve breakneck speed. The Supercar lets you pick your modality windshield cockpit and outfit the car and driver with sponsor decals—a next-level desktop zoomer with a 360º viewable stand in the cloud. We told the story on social with a bespoke video series leading up to the giveaway. We enthusiastically unveiled the Supercar at RSNA 2024 hearing from customers, “That’s top-tier swag.” Our booth was buzzing, and the Supercar was a magnet at the show. Today, it’s still a resonating reminder of the power of Visage 7 | CloudPACS. 

Can speed make a more efficient, successful radiologist? From the awesome book, “How to Be a More Efficient [Faster, Better, Stronger] Radiologist,” Long H. Tu, MD, PhD says it best, “Even if 100 hours of education early in training were required to develop a 1% improvement in speed, our estimates suggest that this would produce a greater than 500% return on investment over the course of a career.” You read that right. 500%. Speed matters. A lot. It’s in our Visage DNA. And our CloudPACS Supercar is a fun reminder of that.

Long H. Tu, MD, PhD - Emergency Radiologist, Neuroradiologist and Efficiency Extraordinaire

Taking it to the streets. Our events.

Can business be reimagined with a creative edge? Welcome to our Super Bowl. Each year, Visage brings the energy and power of our brand to over 39,000 imaging professionals gathering in Chicago for the Radiological Society of North America (RSNA). At last year’s event, our stories were featured in our 5,000-square-foot booth, which featured custom, digitally controlled lighting and a stunning 78-foot curved LED wall showcasing our best platform innovations. We hosted more than 1,500 attendees across four hyper-optimized theaters and conference rooms, 14 demo workstations, an AI Innovation Hub and an immersive area powered by four M5 Apple Vision Pros running our Visage Ease VP technology, nonstop. We manifested our brand promise: Platform for the Future – Powered by Speed. It’s the ultimate, ultrafast imaging event, and we audaciously enhance it yearly, leaving no detail to chance. For years, we have been named “Outstanding Booth”, a “Showstopper,” and “Best Booth at RSNA” by customers alike, and we haven’t taken our foot off the gas pedal since.

Visage Imaging | RSNA curved digital video screen, a massive 75' x 11'

Radiology without limits.

With Visage Ease VP, we leverage the soul powering Visage 7 | CloudPACS and bring it to the spatial computing, infinite canvas of the Apple Vision Pro. Physicians can effortlessly review and manipulate 2D and cross-sectional imaging in Immersive 3D just using their eyes and simple finger-tap gestures. Visage’s cloud-native platform instantly makes every imaging study in the patient imaging jacket accessible through the Visage Ease VP spatial computing experience. Imagine it. It’s real. It’s immersive. And it’s happening now. In 2024, we debuted this technology at all of our events. The buzz around the technology exploded because of the demand to try it. To tell the story, we created a video series to promote the technology and designed a demonstration area at every event.

For the first time, Visage was honored by the American Advertising Federation with a “Gold” Addy for Elements of Advertising - Augmented Reality for this technology and story. The spark of “The Business of Creative in Imaging” was lit and is being fully recognized in the marketplace. Visage has just started fanning those flames.

We also elevated the “Business of Creative in Imaging” in 2025 with an in-person, open-to-the-public event hosted by Apple. "Spotlight: Reimagining Radiology with Apple Vision Pro,"  how Apple Vision Pro is helping to pioneer what’s possible in radiology. At Apple Michigan Avenue in Chicago during RSNA 2025, we were joined by Dr. Elias G. Kikano, Dr. Paul M. Murphy, and Dr. Andrew C. Gordon, along with Malte Westerhoff, PhD, who shared insights and personal experiences from their own institutions how spatial computing is transforming medical imaging. The event drew approximately 350 people and was the largest of its kind worldwide. Importantly, our tech and creative was key for Apple and their talented team’s implementation and promotion of this one-of-a-kind event.

"Spotlight: Reimagining Radiology with Apple Vision Pro" | Apple Michigan Avenue, RSNA 2025

One last thing.

With every new team member we celebrate their onboarding. More than with a high-five. We come together with all of our best creative ideas and onboard them with their very own "Speed" Box; a straight-fire collection of our finest custom swag and apparel. The experience of coming onboard with Visage is special and we all make sure that is unforgettable and felt from the heart. 

What's next?

Our focus on the Business of Creative in Imaging is a cultural shift. Not every company can do it, but for us it’s instant ROI. It inspires our team to think bigger, bolder. It instills pride and vision in our culture by creating a high-bar-follow-through that builds belief internally and with customers. Empowered by it, we lead. 

Expect a lot more from Visage’s Business of Creative in Imaging. It’s great to tell our stories creatively, at every touchpoint; everywhere Visage is experienced.